Cultura and Cash by Giovanna Gonzalez
Cultura and Cash is a practical and jargon-free money guide to help you tackle your finances as a First Gen Latina. In this valuable book, The First Gen Mentor, Giovanna “Gigi” González, uncovers cultural and systemic barriers First Gen face in their financial journey and provides actionable solutions on how to overcome them. Through storytelling and real-life examples, she’ll go into depth and explain best practices for creating a solid financial foundation through emergency funds, credit building, budgeting, debt payoff, and investing.
This book will improve your money mindset and give you the information you need to create financial success on your terms with family in mind. You will learn how to balance family expectations while prioritizing your own financial wellness and that money does not control you and limit you. Instead, it’s a powerful self-care tool you use to your advantage to support you and those you care about. Read this book and you will be empowered to take action and start designing a life you love.
Cultura and Cash is a practical and jargon-free money guide to help you tackle your finances as a First Gen Latina. In this valuable book, The First Gen Mentor, Giovanna “Gigi” González, uncovers cultural and systemic barriers First Gen face in their financial journey and provides actionable solutions on how to overcome them. Through storytelling and real-life examples, she’ll go into depth and explain best practices for creating a solid financial foundation through emergency funds, credit building, budgeting, debt payoff, and investing.
This book will improve your money mindset and give you the information you need to create financial success on your terms with family in mind. You will learn how to balance family expectations while prioritizing your own financial wellness and that money does not control you and limit you. Instead, it’s a powerful self-care tool you use to your advantage to support you and those you care about. Read this book and you will be empowered to take action and start designing a life you love.
Cultura and Cash is a practical and jargon-free money guide to help you tackle your finances as a First Gen Latina. In this valuable book, The First Gen Mentor, Giovanna “Gigi” González, uncovers cultural and systemic barriers First Gen face in their financial journey and provides actionable solutions on how to overcome them. Through storytelling and real-life examples, she’ll go into depth and explain best practices for creating a solid financial foundation through emergency funds, credit building, budgeting, debt payoff, and investing.
This book will improve your money mindset and give you the information you need to create financial success on your terms with family in mind. You will learn how to balance family expectations while prioritizing your own financial wellness and that money does not control you and limit you. Instead, it’s a powerful self-care tool you use to your advantage to support you and those you care about. Read this book and you will be empowered to take action and start designing a life you love.
"Gigi" Gonzaléz, a Financial Educator, Influencer, Speaker, Founder of The First Gen Mentor®, and a proud daughter of Mexican immigrants.
During The Great Resignation, I quit my 10-year corporate career in financial services to pursue my true passion: teaching financial literacy to young adults.
I teach personal finance and career navigation for First Gen at universities, ERGs, and other organizations. I was named Top 25 Creator by Fast Company, 40 under 40 by the Hispanic Alliance for Career Enhancement, and "Latinx to Watch" by Hispanic Executive Magazine.
I have been featured on dozens of publications including The New York Times, Mitú, and Business Insider. I live in Chicago with my spouse and our mutt dog.
